The SEO Audience - Wider than the oceans.

OR - Why Is It So Hard To Give SEO Advice?

If you've been around the Internet and/or web for a long time you've seen many web sites full of advice come and go. There are virtually millions of articles giving out tidbit tips and advice on SEO at every turn.

What it all boils down to is this: Who do you believe?
The facts are not that hard to discern.

• SEO "rules" are ever-shifting.
• Much of what you read is old information.
• Many sources intentionally publish misinformation.
• Controversy tends to breed contempt instead of trust.
• Controversy can also breed links and authority hubs.
• Much authority is created under false pretense.
• Each market and/or niche is vastly different depending on the competition therein.
• Some authorities trade on reputations based on past success who are not competent in current markets.
• Competition levels, technical resources, financial backing, brand strength and business risk are very different from company to company and market to market.

Trust - It don't come easy...

You have to truly trust the company or individual that you listen too. One misspoken phrase should not shatter your confidence, but often does.

Find a company or individual you trust and truly listen. Do not interject all the "I read this over here" or "my wife's sister's friend said" and make your expert explain every detail. Yes, you need to understand the why of necessary changes but first you should follow the advice, test the results, and in most cases the reason will become clear with the final data returns.

SEO by it's ever changing nature is a controversial topic. So don't blame the folks who debate the fine points. After all, they are ones who have worked and studied what it is you really want to know.

SEO can be simple or complex. Your market is the final determining factor.

Buddy
SEO Copywriting